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class="post-6440 page type-page status-publish hentry">

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Пришёл срочный заказ сделать два баннера. Это тот случай, когда в творчестве нет необходимости. Но на всякий случай (вдруг заказчику понравится) творчество было проявлено. Заказчик просил не тёмный синий фон, от этой просьбы возникла идея разместить «зов души» на красивом синем фоне, притягивающем внимание. Так как стрелка занимает достаточно большое пространство, то всегда саму стрелку можно использовать, как пространство для текста. Главную фразу оттеним тёмной тенью. После поиска фона и выбора пропорций и формы для стрелки получился вот такой вариант:

Моментальный дизайн баннеров 1

 

 

 

 

 

 

 

 

Однако заказчику нужно было что-то попроще. Фон он попросил убрать, а всё остальное его вполне устроило. Вариант, который был утверждён таков:

Моментальный дизайн баннеров 2

 

 

 

 

 

 

 

 

Второй баннер тоже постигла участь упрощения. Вначале (так баннер был заказан квадратный) пришла идея оформить его как дорожный предупреждающий знак. Так что был найден стандартный значок, обозначающий сбор мусора, и к нему уже добавлено нужные заказчику слова. Вот такой вариант был послан на согласование заказчику:

Моментальный дизайн баннеров 3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Но это опять был промах. Для заказчика главными были сами слова. Робкое возражение о том, что может некоторые люди не умеют читать, было тотчас отвергнуто. Пришлось всё упростить до информационной надписи. Ну разве что тени чёрные на буквы добавил, чтоб всё же контраснее надпись выглядела. Желтый фон и красные буквы  — это было условие заказчика изначально. Вот такой вариант в конце концов и был принят к производству:

Моментальный дизайн баннеров 4


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