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class="post-6187 page type-page status-publish hentry">

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Поступил запрос на срочный дизайн афиш для концерта. В начале мероприятие называлось так: «Благотворительный концерт в помощь хоспису «Дом с Маяком»». Так как подобных концертов сейчас море, после переговоров с заказчиком пришли к уникальному благотворительному концерту «Дом с Маяком» в помощь одноимённому хоспису. От такого позиционирования уже легко можно словить индивидуальный стиль дизайна мероприятия. Хоспис и маяк несет свет людям. От сюда были подобраны несколько фоновых рисунков в стиле минимализма:
Срочные афиши для благотворительного концерта 1

Срочные афиши для благотворительного концерта 2

 

 

 

 

 

Срочные афиши для благотворительного концерта 3

 

 

 

 

 

 

Срочные афиши для благотворительного концерта 4

Срочные афиши для благотворительного концерта 5

 

 

 

 

 

Заказчику понравился третий рисунок с синим фоном. Осталось правильно расположить на нём все элементы. Элементов оказалось через-чур много. Тут и текст о самом хосписе, и об атмосфере на концерте, которая ждёт зрителей, и перечисление всех участников, не говоря о куче логотипов и списка СМИ. Плюс где, когда, во сколько и по чём… Задача усложняется. Но нам трудности в радость. Как всегда для гармоничной композиции выделяем большие поля шириной по одному сантиметру. Чувствуем, что логотипы будут сильно мешать минималистической композиции. Выносим их на отдельное поле внизу вместе с перечнем всех СМИ. Вот теперь стало попросторнее. Размещаем название концерта «Дом с Маяком» в правом верхнем углу для баланса с фонарём маяка. Используем в названии те же цвета, что и на рисунке. Рисуем луч, исходящий из маяка, который высвечивает название концерта. Текст размещаем в остальных не занятых углах, формируя его границы по границам луча. Получаем такой вот дизайн:

Срочные афиши для благотворительного концерта 6

 

 

 

 

 

 

 

 

 

Не плохо, но композиция рассыпается. Главный заказ был на индивидуальные афиши для каждого участника. Освобождаем верхний правый угол от всего лишнего, перенося вниз влево. Делаем луч шире и вписываем в него фото наших участников. Пишем крупно «с участием такого-то певца…» и выделяем эту фразу наклоном по границе луча. Вот теперь другое дело:

Срочные афиши для благотворительного концерта 7

 

 

 

 

 

 

 

 

 

 

И я и заказчик полностью удовлетворены.


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